This animation is a tribute* to the Lacoste brand. Entirely made in stop motion, it shows the unexpected transformation of a Lacoste polo from the children's line into a fabric origami airplane that immediately takes flight. We can see a carousel of color harmonies that make up the range. This création embodies a form of poetry and elegant simplicity dear to the brand.
More information on www.lacoste.com
The STRANGE POEM studio designs, creates, and produces short animations of the "infinite loop" type with memorable concepts for luxury or high-quality brands, intended for digital platforms.
*What is a tribute?
Let's see it as a declaration of love! The studio STRANGE POEM "sets its sights" on a brand and proposes an original, respectful artistic work, initiated spontaneously, that is, without commission. Why? Because STRANGE POEM has chosen the brand for its values and ethics, of course for the beauty of its product.