LACOSTE for kids
This animation is a tribute* to the Lacoste brand. Entirely made in stop motion, it shows the unexpected transformation of a Lacoste polo from the children's line into a fabric origami airplane that immediately takes flight. We can see a carousel of color harmonies that make up the range. This création embodies a form of poetry and elegant simplicity dear to the brand.
More information on www.lacoste.com
STRANGE POEM is a Paris-based creative studio specializing in visual communication through animated volume.
It creates short, looped stop-motion packshots that express distinctive concepts for brands aiming to stand out, crafted for digital platforms and DOOH.
*What is a tribute?
Let's see it as a declaration of love! The studio STRANGE POEM "sets its sights" on a brand and proposes an original, respectful artistic work, initiated spontaneously, that is, without commission. Why? Because STRANGE POEM has chosen the brand for its values.