STRANGE POEM STRANGE POEM Infinite Poetry for Brands

This animation is a tribute* to the Orangina brand. Entirely made in stop motion, it was designed and produced by STRANGE POEM studio in Paris. This looping animation depicts a playful tennis rally where an Orangina soda bottle takes the place of the ball, bouncing back and forth across the court. Inspired by the brand’s iconic slogan “Shake it before drinking!”, the concept humorously brings the bottle to life. The piece embraces a minimalist aesthetic with a vibrant 1980s pop flair, while the color palette stays true to Orangina’s distinctive and energetic identity, a symbol of French soda culture.

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The STRANGE POEM studio designs and produces short stop-motion animated packshots in an "infinite loop" style. These animations showcase memorable concepts for luxury and premium brands, tailored for digital platforms.

*What is a tribute? 
Let's see it as a declaration of love! The studio STRANGE POEM "sets its sights" on a brand and proposes an original, respectful artistic work, initiated spontaneously, that is, without commission. Why? Because STRANGE POEM has chosen the brand for its values and ethics, of course for the beauty of its product.